A new way of eating at home
That was the philosophy behind the Fit Food Delivery project: to move away from the basic concept of home delivery, to which we commonly associate junk food.
Launching a new brand is a real act of courage. And if behind an idea there is a philosophy and motive as important as those that accompanied this client, creating a corporate identity involves much more than just generating the visual concept. In this case, we are also creating values and a new way of understanding food. Therefore, following this premise, we created all the initial branding of the brand: corporate colors, typographies, logo… And even the packaging design.
When the sketch becomes real
To capture all the graphic elements that were created, from business cards to complete stationery, with different printed formats such as letters, models for invoices…